The Marketing Advantage · Est. 2025

Strategy with soul.
Marketing that means it.

A solo consultancy for independent cannabis brands and small businesses. We build marketing that earns trust, drives foot traffic, and keeps customers coming back.

Start a project See the work
Vol. 01 · Issue No. 1
Built for the independents.
7+
Years of operations leadership
"Visibility meets viability."
Cannabis marketing Small business growth Brand strategy Event partnerships Community building Content direction Cannabis marketing Small business growth Brand strategy Event partnerships Community building Content direction
01 · What we do

Marketing made for real businesses.

i.

Cannabis + Lifestyle

Brand voice, content strategy, and event partnerships for small and independently owned cannabis brands and dispensaries. Marketing that earns trust, not just clicks.

Brand voice Content strategy Event activation
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ii.

Small Business Growth

For independent salons, restaurants, medical practices, and service businesses. We build marketing systems that keep customers coming back and referrals rolling in.

Retention Community Foot traffic
iii.

Brand + Content Direction

Tone of voice, visual identity, and content calendars built around your real audience. Less posting, more meaning. Strategy that sounds like you, not a template.

Brand voice Content systems Identity
iv.

Community + Events

Pop-ups, collabs, and event partnerships that turn first-timers into regulars. We help you show up in the right rooms and build the relationships that actually move product.

Event strategy Partnerships Activations
02 · Who's behind it

Rooted in community, built for results.

The Marketing Advantage
A Stonaluxe publication · Remote, based in NJ
"The best marketing happens where strategy meets real connection. B2C works. But here, we build human to human."
Shianne, Founder of Stonaluxe Marketing
— Shianne, Founder

A consultancy built on showing up.

Stonaluxe Marketing is a solo consultancy founded by Shianne after seven years leading operations in higher education. We work remote with clients anywhere, currently based in New Jersey. The work lives at the intersection of community-first marketing and real business systems.

We're built for independent cannabis brands and small business owners who want marketing that reflects who they actually are. That means in-person outreach, real partnerships, honest strategy over hype, and content rooted in your audience, not a template.

  • Relationship-first
  • Operations-minded
  • Creatively bold
  • Community-rooted

Let's build something good.

Whether you're a small or independently owned cannabis brand or dispensary looking to grow your audience, or a small business ready to invest in retention and community, we'd love to hear from you.

Email info@stonaluxemarketing.com Location Remote · Based in NJ Instagram @sluxemarketing LinkedIn Shianne McLean